Online
Marketing

Integrated and optimized ... how Online Marketing will boost your business.

Content
& Design

Creating persuasive content to connect with customers is the key to your success.

Search
(SEO & PPC)

Your visibility in the search results should strategically drive website traffic.

Social Media
Optimization

Strengthen the reach and influence of your Social Media presence.

Web Copywriting and Content Optimization

The art of SEO copywriting covers a range of disciplines. For example, to be successful, it requires the correct style of writing and editing for many channels including:

  • Business websites.
  • Blogs.
  • Facebook, Twitter and other social media properties.
  • Online PR.

As with other web copywriting projects, when we approach SEO copywriting, we ensure your material accurately reflects your products or services.

Google, and the other major search engines, place a great deal of emphasis on the quality and relevance of website content.

Multi-channel SEO copywriting

It is not about stringing together a list of phrases simply to try to capture high search engine positioning. Rather, SEO copywriting involves the creation of strong, relevant content that is informative and useful.

Recent updates to the Google algorithm makes this even more important. For example, it is now official that poor content anywhere on your website will weaken the rest of your pages.

Generally speaking, at MediaCo, we’re increasingly focusing around “key phrase families” for SEO copywritng purposes. By starting with the “parent” phrases and broadening the scope to include “child” phrases, this “family” focus helps achieve much more market potential.

This approach – which can also feature the extended family of associated phrases – also contributes to a good, diverse range of quality on-site content, expands the off-site reach and provides a greater range of topics for social media coverage.

And a multi-channel strategy is required for SEO copywriting so your content is consistent throughout, from your website to Twitter to anywhere else it appears online.

Please do Contact Us to find out more about our SEO copywriting services.

SEO copywriting involves the creation of strong, relevant content that is informative and useful.

Website
Health Check

Your website can present a range of barriers which are damaging to Digital Marketing activities including Search Engine Visibility.

Website Audit »

Competitor
Analysis

Discover your true online competitors and how you can gain a clear advantage through analysis of their activity.

Competitor Analysis »

Content and
Links Audit

The Google Panda and Penguin algorithms focus on content and links. Find out if you pass the test or face possible penalties.

Link Audit »

MediaCo Marketing Pte Ltd

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MediaCo Marketing Singapore