Online
Marketing

Integrated and optimized ... how Online Marketing will boost your business.

Content
& Design

Creating persuasive content to connect with customers is the key to your success.

Search
(SEO & PPC)

Your visibility in the search results should strategically drive website traffic.

Social Media
Optimization

Strengthen the reach and influence of your Social Media presence.

Sample material from “Content Is King – Writing and Editing Online”; By David Mill

Overview

This isn’t a DIY guide to perfect search engine optimization* – that’s what we do at MediaCo.

However, it does provide a guide to how words really matter when it comes to gaining prominent positions in the SERPS (Search Engine Results Pages), and covers many of the areas we consider when conducting search engine optimization (SEO).

And why is it important? Because, with more than 250 million searches being conducted every day on Google alone, we want readers to find your words – and website - before those of others!

This is primarily achieved through the developemnt of good quality visible content, code and site structure.

*Search engine optimization (SEO) involves specific techniques that are used within the content and technical architecture of websites to maximise their visibility within search engines for brand and targeted words and phrases.

Objectives

After reading this you will be able to write and organise copy which is both useful to readers and effective from a search engine optimization perspective - meaning the words are used and structured for best search engine placement.

Meta Tags (elements of code read by some search engines) are also explained.

Contents

Contact us if you'd like to know more about Search Engine Optimization (SEO) with MediaCo…

Search engine optimization (SEO) involves techniques that are used on websites in order to rank favourably within search engines for targeted words and phrases

 

Website
Health Check

Your website can present a range of barriers which are damaging to Digital Marketing activities including Search Engine Visibility.

Website Audit »

Competitor
Analysis

Discover your true online competitors and how you can gain a clear advantage through analysis of their activity.

Competitor Analysis »

Content and
Links Audit

The Google Panda and Penguin algorithms focus on content and links. Find out if you pass the test or face possible penalties.

Link Audit »

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