Online
Marketing

Integrated and optimized ... how Online Marketing will boost your business.

Content
& Design

Creating persuasive content to connect with customers is the key to your success.

Search
(SEO & PPC)

Your visibility in the search results should strategically drive website traffic.

Social Media
Optimization

Strengthen the reach and influence of your Social Media presence.

Email Marketing audience engagement

As part of your Email Marketing strategy, we collaborate with you to develop ways of successfully engaging with the audience and delivering value.

For example:

  • Design methods
    To capture and retain attention.
  • Customer participation
    Through polls, surveys and other interactive elements.
  • Personalisation
    Creating a relationship and a bond with the customer.
  • Forward-looking content planning
    To anticipate specific events or seasonal activities and perhaps tie in with other marketing campaigns.
  • Segmentation, tailoring and customisation
    Making the communications as relevant and meaningful as possible to the recipient.
  • Auto-responders
  • For example sending information when triggered by customer actions.
  • Testing
    Using different days and times, subject lines, senders, body copy items and other influential elements.
  • Viral factors
    Encouraging recipients to share and pass along to their friends and business contacts.
  • Lifecycle targeting
    For instance, presenting tailored material to a customer based on their length of time as a newsletter recipient.
  • Behavioural targeting
    Delivering content based on click-throughs and other trackable actions.
  • Web 2.0 Integration
    Web 2.0 integration could include, for example, usage of newsletter snippets within sector-specific Facebook pages which also feed Twitter and LinkedIn. RSS feeds could then be populated for distribution.

Also see Email Marketing Introduction, Content and Methodology.

Please do Contact Us if you are interested in Email Marketing with MediaCo.

Email integration integration could include, for example, usage of newsletter snippets within sector-specific Facebook pages which also feed Twitter and
LinkedIn

Website
Health Check

Your website can present a range of barriers which are damaging to Digital Marketing activities including Search Engine Visibility.

Website Audit »

Competitor
Analysis

Discover your true online competitors and how you can gain a clear advantage through analysis of their activity.

Competitor Analysis »

Content and
Links Audit

The Google Panda and Penguin algorithms focus on content and links. Find out if you pass the test or face possible penalties.

Link Audit »

MediaCo Marketing Pte Ltd

© MediaCo Marketing

MediaCo Marketing Singapore