Online
Marketing

Integrated and optimized ... how Online Marketing will boost your business.

Content
& Design

Creating persuasive content to connect with customers is the key to your success.

Search
(SEO & PPC)

Your visibility in the search results should strategically drive website traffic.

Social Media
Optimization

Strengthen the reach and influence of your Social Media presence.

Email Marketing content

When we approach Email Marketing Content as part of a digital marketing strategy, we ensure the material successfully adheres to fundamental best practice. That is:

  • Key content is quickly and easily consumed.
  • Content is organised in an easy-to-follow structure.

And it:

  • Enhances the customers’ experience.
  • Keeps them engaged.
  • Successfully gains the desired actions.
  • Delivers the objectives.

Key Email Marketing Elements

Special attention is paid to the following key email marketing elements:

  • The “From” header
    Giving the recipient an important identifier as to the source of the communication.
  • Subject Lines
    Ensuring effective usage of the viewable characters.
  • Body content
    Grabbing the attention of the recipient after they open the message and ensuring it …
    • Is relevant and focused.
    • Makes the objective obvious.
    • Quickly highlights the benefits.
    • Is obvious where the recipients should click.
    • Is obvious why they should click.

Generally speaking, with regard to the message itself, our aim is for it to:

  • Be clear and concise.
    Written in plain language.
  • Avoid jargon.
    No buzzwords, jargon, funky phrases or punctuation unless expected and understood by the recipients.
  • Speak their language.
    Adopting the correct tone and personality for the recipients.
  • Be kept short.
    Saying as little as it takes to meet your objectives.
  • Be immediately of interest.
    Having the key points and main click-through links in the immediately-viewable area of the email.
  • Provoke action.
    Higher links always gain higher clicks.
  • Be accurate.
    To boost your credibility.
  • Be written in an informal, light style.
    Suiting the approach of one-to-one email communication.
  • Be genuine.
    Avoiding hype and marketese.
  • Be easily-consumed by the skimming reader.
    Through text formatting and graphics.
  • Be as consistent as possible with your website.
    While the email marketing messages may be more intimate and conversational than the content of your website, the gap between them should not be substantial.

Also see Email Marketing Introduction, Methodology and Audience Engagement.

Please do Contact Us if you are interested in Email Marketing with MediaCo.

While the email marketing messages may be more intimate and conversational than the content of your website, the gap between them should not be substantial

Website
Health Check

Your website can present a range of barriers which are damaging to Digital Marketing activities including Search Engine Visibility.

Website Audit »

Competitor
Analysis

Discover your true online competitors and how you can gain a clear advantage through analysis of their activity.

Competitor Analysis »

Content and
Links Audit

The Google Panda and Penguin algorithms focus on content and links. Find out if you pass the test or face possible penalties.

Link Audit »

MediaCo Marketing Pte Ltd

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MediaCo Marketing Singapore